Creating characters and Continuity

When thinking about who your character you need to consider;

• Their background
• Story
• Status
• Characteristics
• Personality
• State of mind
• Apparition
• Attributes

The connection  of the audience to the character is the primary goal.

Think about the meaning of the word 'character'. You're supposed to breath life into these things, make them appealing and give them the magic that will allow people to imagine what they're like to meet and how they might move.

-Neil McFarland

Research and evaluate
It can be helpful to try and deconstruct why certain characters and their characteristics work and why some don't.  Study other characters and think about what makes some successful and what in particular you like about them.

Who is it aimed at?
Think about your audience.

Visual impact

Colour

Conveying personality

Express yourself

Goals and dreams
The driving force behind a character's personality is what it wants to achieve. Often the incompleteness or flaws in a character are what make it interesting.

Building back stories